The same holds true for the human relationship with your internet marketing busines. But instead of magazines you can submit your articles to e-zines (electronic magazines) and relate to your readers.

Those that like you and your article will have a much higher chance contacting you and responding to your message than some stranger that sends them a strange link. You can also give your readers an incentive to opt in to your mailing list by providing them a free report, tips and advice, and e-books.

Once they have subscribed to your mailing list, you can then send them messages about their interests and keep them up to date. In that way, you’ll form a bond with your subscribers.

From that, your prospects will see that you care about them, you relate to their specific situation, and you are actually a friend helping him out. From there, your new friend likes you, his defenses are down, and then you make the magic move:

Convert him into a paying friend!