“Like, oh my god, those ten dirty sex secrets will totally please my boyfriend. I can’t wait to try these secrets, tonight is going to be truly mind-blowing! This writer is a real sexpert!”

Then her friend catches her enthusiasm and will say, “Oh my god, I have to get that issue!”

Let’s see what’s happening here.

1. The writer gains credibility in the market (mostly for the females) by having an article in a woman’s magazine.
2. The reader relates to the writer because they both tried five of the secrets mentioned in the article.
3. Cosmopolitan and the writer get free advertisement because the reader’s excitement is so intense that her friends decide to buy or subscribe to the magazine.

You see, unlike a cold-calling telemarketer, the writer here establishes a relationship with hundreds of thousands (possibly millions) of female readers.

And what would happen when Cosmopolitan decides to mail out a book and CD set from the writer to its millions of subscribers?

Out of a million subscribers, some of them read the writer’s articles regularly, and out of that, some would pay top dollars for the CD set and book to improve their lagging sex life.

Contrast this with the telemarketer and spammer approach, they randomly call and email people who have may have a desire for their product if they get lucky. But we are in the internet marketing business to get real results, NOT to get lucky.